SUKO
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Mercedes x Wasla

 

Mercedes x Wasla.

 

Brief //

How do you market a 100+ year old company that has a perception of elegance and luxury (an overall stiff image), appeal and relate to a young audience at an Alternative Music Festival (Wasla)?

Insight //

Festival goers are only in the mindset of enjoying the concert. Instead of disturbing them from their core experience, Mercedes can add value by creating an experience that helps break away from the concert space.

Solution //

We create an installation that doesn’t only showcase Mercedes new product, the A class, but also stimulates and transports festival-goers to get lost in space.

 
 

This infinity mirrored space helps the audience feel Mercedes-like elegance and break away from the sometimes tedious concert experience.

 

EXPERIENCE Highlights //

 

CONCEPT STAGE //

Early concepts that didn’t make it.

Early concepts that didn’t make it.

Shortlisted concept during the rough stages.

Shortlisted concept during the rough stages.

Expanding on the shortlisted concept and developing it more.

Expanding on the shortlisted concept and developing it more.

 

Initial Renders //

 

END PRODUCT //

 

CREDITS:

CD: Tareq Ayass
ACD: Shwan Nazar
AD: Sumer Kotwal
Designer: Yasir Baloshi
Account Lead: Sarah Edwards
Sr. Account Executive: Miral Saad
Production Manager: Sunil DCosta
Agency Producer: Judy Lamaa